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Discipline
Hotel and Tourism Management
149
Subjects
Hotel, Travel and Tourism
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149
Refined Subjects
Marketing
126
Tourism
6
Human Resources
2
Management
2
Technology and Innovation
2
Design
1
Leisure and Recreation
1
Transportation
1
Keywords
Hospitality industry -- Marketing
95
Hotels -- Marketing
82
Target marketing
24
Tourism -- Marketing
15
Tourism
14
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Keywords
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Resource Type
Others
126
MOOC
11
Video
7
Courseware
2
e-book
2
more
Resource Types
»
Creator / Instructor
Lin, Pearl
123
Graf, Nicolas
2
O'Connor, Peter
2
Anderson, Chris
1
Ashmore, Jonathan
1
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Creator / Instructors
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Affiliation
Hong Kong Polytechnic University
112
ESSEC Business School
1
Cornell University
1
ESSEC Business School
1
Ecole hôtelière de Lausanne
1
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Affiliations
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Year
2023
121
2018
4
2006
2
2015
2
2017
2
more
Years
»
Language
Chinese
107
English
62
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
122
Related PolyU Courses
HTM2304 Marketing in Hospitality and Tourism
1
HTM3202 Financial Management in Hospitality and Tourism
1
HTM3207 Lodging and Accommodation Management
1
HTM3209 Attractions and Visitor Management
1
HTM4324 Customer Relationship Management
1
more
Related PolyU Courses
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